Our objective is to enhance demand marketing for B2B firms. We are an entirely performance-based global demand generation corporation. We assist B2B companies in obtaining qualified leads and nurturing them into customers.

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BANT - Budget, Authority, Need and Timeline

Our customers have achieved a minimum of 300% conversion rate outcomes with the BANT Leads Program.

Establish an unbroken sales pipeline for your team. Utilizing BANT Leads, you acquire insights into purchase choices and the optimal approach for subsequent interactions. Our Lead Nurturing Services aid businesses in devising and implementing campaigns aligned with their unique engagement objectives, ultimately converting leads into high-quality sales discussions.
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BANT is an acronym commonly used in sales and marketing to qualify leads and assess the likelihood of closing a deal. It stands for:

Budget

This refers to whether the potential customer has the financial resources to make a purchase. It's important to determine if the lead has the budget to afford your product or service.

Authority

This relates to identifying the person or people within the organization who have the authority to make buying decisions. In a B2B (business-to-business) context, it's crucial to determine if the lead you're dealing with has the authority to approve the purchase.

Need

Understanding the lead's specific needs is crucial. You need to ascertain whether your product or service can fulfill the customer's needs or solve their problems. This involves asking questions and actively listening to their requirements.

Timeline

Determining the lead's timeline is about understanding when they intend to make a decision or implement a solution. Knowing the timeframe helps in prioritizing and planning your sales efforts.

By using the BANT framework, sales and marketing professionals can qualify leads more effectively, focusing their efforts on leads that are more likely to convert into customers. However, it’s worth noting that BANT has evolved over time, and some organizations may use variations or additional criteria to qualify leads based on their specific needs and industry.

Utilizing BANT for Lead Generation

We proficiently pinpoint the appropriate leads for you, segregating them from unpromising prospects, thus affording you a formidable BANT Sales potential. Our BANT qualification process is custom-tailored to align with the prospect's preferences, eschewing a one-size-fits-all approach. We take pride in providing precise BANT campaigns, current data to our clients. Our commitment lies in furnishing accurate, up-to-date information to our clients. Ensuring top-notch quality, each BANT lead we generate engages directly with a member of our SDR team, undergoing a stringent quality assurance and BANT qualification process.

At B2B Tech Intent, our utmost pride lies in providing top-tier demand generation services, irrespective of your business objective, target demographic, or company scale.

Our target group encompasses over 70 million individuals in diverse roles, ranging from Finance and HR to IT, Sales, Marketing, and Customer Service. Our outreach spans U.S. and global audiences encompassing North America, LATAM, EMEA, and APAC regions. Our standard targeting capabilities encompass job title function, industry, user count, revenue, geographical location, technology utilization, and B2B tech vertical.

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Relied upon by leaders in the technology sector.

FAQs

BANT serves as a sales qualification framework utilized for recognizing and pursuing the utmost qualified prospects, gauged by their Budget, Authority, Needs, and Timeline. BANT-Qualified Sales Leads are primarily assessed from a budget perspective. In case the potential client lacks the necessary funds for your offered product.

BANT encompasses key decisive elements for recognizing a qualified lead through its four components: Budget, Authority, Need, and Timeline. A lead is deemed suitable if it satisfies a minimum of three out of the four BANT criteria.

BANT empowers Sales, Management, and Marketing teams to pose challenging inquiries. Additionally, it aids in pinpointing areas of concentration for lead and opportunity growth. This, in turn, accelerates the identification and conversion of potential leads, streamlining the workload on sales personnel.

Lead Generation outlines the Marketing procedure employing BANT. BANT-Qualified sales leads are primarily assessed from a financial perspective. If the potential customer lacks the financial resources for your offered product, they likely don’t qualify as a viable opportunity.

Are you interested in establishing a steady pipeline for your Sales Leads?