Elevate Your Event Attendance and Optimize Your Event Marketing Approach We guarantee the alignment of your business with the desired audience. Our event marketing services are tailored to your brand, with the main objectives being generating interest, transforming leads into prospects, and maximizing ROI. B2B Tech Intent harnesses top-tier event planners and strategic marketers who adopt a comprehensive approach to drive substantial and quality attendance across a variety of events, yielding quantifiable outcomes. This encompasses Conferences, Seminars, Forums, Webinars, Virtual Events, Live Streaming Events, Tradeshows, Exhibitions, and Workshops, both with paid and free entry options.
Elevate your upcoming event marketing campaign using digital strategies and techniques, including Lead acquisition, Lead fostering, attendee involvement, and additional methods.
Events provide a distinct chance for them to engage with brands and gain an initial understanding of a company’s emphasis, viewpoint, and character. Event marketing must be a fundamental element of the demand generation mix, and a strategic blend of offline and online events is crucial for any company’s overall performance.
Trade shows are among the costliest strategies for lead generation, resulting in the highest cost-per-lead (CPL). Consequently, effective follow-up for every lead obtained from a trade show is crucial. The initial email can begin with expressing gratitude for visiting the booth, accompanied by a call-to-action for scheduling a demonstration or a phone call. Subsequent responses can be categorized into nurturing, marketing qualified leads, or sales qualified leads.
Initiating event promotion 90-180 days prior is an effective choice. Consider your event’s specifics. Essential is to construct promotional and marketing endeavors right from the announcement stage.