1. Purpose:
B2B Tech Intent is committed to complying with the CAN-SPAM Act and maintaining the highest standards of email marketing ethics. This policy outlines our practices to ensure that our email communications are lawful, transparent, and respectful of recipient preferences.
2. Permission-Based Marketing:
We engage in permission-based marketing only. We will only send commercial email communications to recipients who have explicitly opted-in to receive them or have a pre-existing business relationship with our company.
3. Accurate Sender Information:
We provide accurate and clear sender information in every email sent, including our physical mailing address and a clear, functional method for recipients to unsubscribe from our emails.
4. Unsubscribe Mechanism:
Every email we send includes a conspicuous and easy-to-use unsubscribe mechanism that allows recipients to opt-out from receiving future emails. We honor unsubscribe requests promptly and without delay.
5. Content Compliance:
Our email content adheres to the following principles:
We do not use deceptive subject lines or headers.
We clearly identify the message as an advertisement if applicable.
We provide a valid physical address for our business.
We include a legitimate opt-out mechanism.
6. Monitoring and Compliance:
We regularly monitor our email marketing practices to ensure compliance with the CAN-SPAM Act and other relevant laws. We maintain records of consent and unsubscribe requests for at least four years.
7. Third-Party Email Marketing:
If we use a third-party service provider for email marketing, we ensure that they also comply with CAN-SPAM Act requirements and follow our permission-based marketing practices.
8. Training and Education:
All employees involved in email marketing are trained on CAN-SPAM Act compliance and our internal policies. We regularly update our team on best practices and legal requirements.
9. Opt-Out Requests:
We honor all opt-out requests promptly and without charge, and we ensure that our email lists are updated accordingly to reflect the preferences of recipients who have opted out.
10. Reporting Violations:
We encourage recipients to report any suspected violations of our email marketing practices or the CAN-SPAM Act. Reports can be sent to [contact email or phone number].
11. Enforcement:
Failure to comply with this policy may result in disciplinary action, including termination of employment or business relationships.
12. Review and Revision:
We regularly review and update this policy to ensure ongoing compliance with the CAN-SPAM Act and best practices in email marketing.
By following this Can-Spam Act Compliance Policy, B2B Tech Intent aims to maintain a positive and respectful relationship with our email recipients while adhering to all legal requirements related to email marketing.
Effective Date: 5/08/2023
Last Updated: 2/10/2023